Author Topic: All Other Marketing Variables?  (Read 4621 times)


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All Other Marketing Variables?
« on: March 10, 2013, 11:56:38 AM »
What does this represent? Is it just Tech Support, Marketing, and Promotions?  Or does it include Number of Models and Warranty?  Furthermore, are there percentages attached to Slightly More Competitively Aggressive and Significantly More Competitively Aggressive?


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Re: All Other Marketing Variables?
« Reply #1 on: March 10, 2013, 12:51:44 PM »
I see, there are no percentages attached to the forecast mechanism they have. This version of forecasting is very simple, and takes into account all company levers to increase demand, which includes quality and models, and all marketing mechanisms. I know it's a very simple way of forecasting, but unlike BSG, it makes that area much more truncated where you have to input every individual value.

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